This Spring Festival, the ancient town of Heshun in Tengchong is full of people. Tourists from all over the world wander through the ancient streets and alleyways of Heshun, and feel the traditional taste of Heshun in the ancient town's pastoral beauty.

During the Spring Festival, Heshun Ancient Town scenic spot carefully launched a series of characteristic tourism products and experience projects with the theme of "Meet Heshun · Enjoy the Spring Festival", offering tourists a cultural travel feast full of cultural flavor and unique sense of experience.

Intangible cultural heritage + Tourism: Cultural and tourism integration innovation highlights the charm of Heshun culture

For a long time, in order to deepen the integration of culture and tourism, Heshun Ancient Town scenic spot has been focusing on activating the life scene of the ancient town so that tourists can fully experience the charm of the ancient town. In the Heshun alleys of the ancient town, there are Horse Gang Museum, Dian Commercial Hall, and Walk Yi Square Hall... Together, intangible cultural heritage items such as ancient papermaking, shadow puppets and tea are presented one by one in the alleys. Set up the scene of the blood connection between today's people and history and culture, and let people enjoy a "living ancient town".

During this Spring Festival holiday, visitors can make a piece of paper by hand in the traditional way of making paper in Heshun Alley, or print a piece of folk articles with traditional engraving, to get an in-depth understanding of this folk art with local characteristics

Heshun Ancient Town scenic spot also combines the horse gang culture of horse gang tea roasting with the current rise of tea cooking around the stove. The cooking method and scene of "Horse Gang Roasted Tea" are endowed with unique elements of harmony Horse Gang culture, allowing visitors to harvest a different drinking experience.

During the Spring Festival holiday, the wonderful song and dance flash mobbing in Heshun Ancient Town during the day becomes a beautiful scenery attracting tourists' attention. At night, the ethnic bonfire party with unique Yunnan characteristics ignites everyone's enthusiasm, allowing tourists to be immersed in the bonfire carnival with the most Yunnan characteristics, accompanied by music, moving around the fire, singing and dancing, and forming an ocean of carnival with passion.

Performing arts + Tourism: Innovative products for immersive experience

During the Spring Festival holiday this year, Heshun ancient town scenic spot increased the attempt and innovation of "performing arts + tourism" mode. Yunnan Bailian Heshun Tourism Culture Co., Ltd. cooperated with Yunnan Grand Theater, Yiwei Theater Company and Mogu Comedy to create a series of new plays. The unique immersive experience is the biggest highlight of the new show.

The immersive interactive comedy "The Golden Jade Full Hall" integrates the traditional cultural elements of Heshun with comedy creation, integrates Heshun culture into the play, breaks the boundary between actors and audience in the traditional frame stage, changes the rules of watching drama upright and upright, and the audience and actors become one. Immersion + improvisation + interaction + socializing... Different attributes blend together, allowing visitors to experience harmony and culture in a unique immersive experience.

The audience who have seen the performance expressed their unique experience in their moments of friends, saying: "The wonderful performance is the brightest 'star' in Heshun ancient town during the Spring Festival", "I haven't laughed so much in a long time, in Yunnan, it means' hurt by laughter '"," The screenwriter's heart, the actors' heart, the audience happy! Laughing out tears is just the beginning!" ...

The play "Story Pawnshop" adopts a different form of interpretation from traditional drama. Every performance of "Story Pawnshop" is made by actors and musicians on the spot improvisation according to the stories shared by the audience. In an innovative attempt, the drama stage is brought to life, with fun and angry words and creative interaction, so that everyone can feel the wonderful different from traditional drama in the unpredictable plot.

In April 2022, The General Office of the State Council proposed in the Opinions on Further Releasing Consumption Potential and Promoting Sustainable Recovery of consumption that "cross-border integration of commerce, culture, tourism, sports, health, transportation and other consumption should be strengthened, and new scenes of immersive, experiential and interactive consumption should be actively expanded." For a long time, Heshun ancient town scenic spot closely follows the development trend of the industry and innovates on products. Previously, it launched immersive real scene + digital script "Return to the Roots of Fallen Leaves", which was well received by tourists. The script integrates the cultural elements of Heshun Ancient town, uses digital means and combines online and offline modes to bring tourists a new immersive tour and cultural experience.

Performing arts innovation + product innovation is an attempt that closely follows the pulse of The Times and helps to improve tourists' experience of cultural tourism products in Heshun Ancient Town. It plays a boosting role in successfully creating a 5A scenic spot in Heshun Ancient Town, which is also a beneficial exploration for the scenic spot to seek higher quality development.

Article source: Literature and Tourism Headlines