During the Mid-Autumn Festival and National Day, Heshun Ancient Town Scenic Area focuses on cultural and tourism integration, innovative products and optimized services, allowing tourists to immerse themselves in a different and wonderful Heshun Ancient Town with high quality. Through a series of "tourism + practice", innovative scenes are used to stimulate the vitality of cultural tourism consumption.

Among them, the "Mid-Autumn Festival meets the National Day, retro tide play" cultural tourism feast, focusing on a retro theme. It is the highlight of this National Day holiday and Shun Ancient Town Scenic Area in terms of innovative products and rich experience.

01

Screen brushing - major mainstream media focus

During the Mid-Autumn Festival National Day, major mainstream media such as People's Daily and China News Network continued to report on the scenic spot of Heshun Ancient Town from the aspects of immersive scenic spots, innovative products, and rich experience.

02

Vintage Gala - and Shunsheng Bright Moon

"Heshun Sheng Bright Moon" retro party, crowded, viewers like blockages, water light and moon shadows, intertwined, beautiful. A singer and dancer dressed in the costume of the Republic of China, with a gentle voice and a gentle dance. It is like traveling through time and space, and colliding with the fireworks of the ancient town a hundred years ago.

03

Pop-up event - horse gang reenactment

The sound of horses' hooves and pack bells, and the melodious shouts of horse chasers echoed in the ancient town. Unexpected encounters with the horse gang cruising the ancient town, a pop-up performance composed of singing and dancing, telling the nostalgia of the man who "walked the Yifang". It shows the difficulty of horse chasers wading through mountains and rivers, eating and sleeping rough.

04

Courtyard Drama - "Stabbing the Ten Thousand Cities"

Heshun people's old house, an immersive courtyard drama - "Poke the Ten Thousand Cities", in the relaxed comedy conflict to trigger you to think deeper about life.

05

Innovative products, rich experiences

On the National Day holiday, roam in the alleys of Heshun, meet NPCs at the corner, and gain a wonderful experience through ancient and modern times; You can make a piece of paper, rub a sacred horse, taste a cup of horse tea... Experience the excitement of many intangible cultural heritage items; You can also watch an open-air movie, find a Heshun delicacy, and hold an ancient town "Customs Clearance Document" to explore the secrets of Heshun... The "retro" tour of Heshun allows tourists from all over the world to immerse themselves in the unique charm of Heshun culture.

By beautifying the environment and optimizing services, the harmony of the National Day long holiday is a green and intoxicating appearance in the eyes of tourists.
In the National Day holiday of Heshun, by the double rainbow bridge, weeping willows on the shore, green shadows; Heshun alleys, flowers, "all the way along the stream flowers covered with water" is amazing.

In order to cope with the peak passenger flow, the scenic spot was deployed in advance and made sufficient preparations in various aspects such as scenic spot safety and ticket reservation. Using new technologies and new means, upgrade the ticketing system of scenic spots, scientifically set up online and offline ticketing channels, smooth the reservation channels of scenic spots, simplify ticketing procedures, and improve people's intelligent experience of traveling and shun.

In the scenic spot, I see the figures of civilized volunteer service team members busy, and they assist tourists to scan the code to make reservations, guide consultations, and civilized persuasion. "Let civilized tourism become another scenery of Heshun".
With the help of this National Day holiday, Heshun Ancient Town Scenic Area accelerated the enrichment of business formats, increased "tourism + practice", and stimulated the release of consumption momentum in the cultural tourism market through innovative activation scenarios.

The scenic area has increased its investment attraction, formed a distribution area represented by Heshun Alley, etc., introduced well-known brands such as McDonald's, Michelle Ice City, Biton Coffee, Bawang Chaji and other well-known brands to settle in, and the enrichment of business formats gathered popularity and stimulated consumption.
Continuing the attempt of the "performing arts + tourism" model, through the immersive courtyard drama "Poke the Ten Thousand Cities", the ancient style of the ancient town and the fashionable and young pop culture collided and blended, and further enhanced the culture and experience of the scenic spot.

Through "tourism + intangible cultural heritage", strengthen the development of tourism cultural and creative products in scenic spots, and launch several intangible cultural heritage and creative products with scenic spot characteristics, such as ancient papermaking, shadow puppets, Shenma rubbing, and Mabang roasted tea, to meet the needs of different tourists; Increase the launch of innovative cultural products, and launch Heshun "Customs Clearance Document" during the National Day period to achieve good market response.
On the occasion of this National Day long holiday, the State Council issued the notice of "Several Measures to Release the Potential of Tourism Consumption and Promote the High-quality Development of Tourism", and in the next step, we will follow the spirit of the "Notice" and take advantage of the communication effect generated by the main venue of the 5.19 China Tourism Day in Heshun, and take multiple measures to strengthen product innovation, service improvement and enrich experience around the upcoming Tengchong Ginkgo season and Spring Festival. Let Heshun Ancient Town continue to see the highlights frequently, and strive to stimulate the new vitality of cultural tourism consumption.