May 19, 2023 will be the 13th China Tourism Day. Recently, the Ministry of Culture and Tourism held a press conference to unveil the main vision, theme and logo of "Main venue of Yunnan" for the 2023 "May 19 China Tourism Day".

The main vision of the promotion of "May 19 China Tourism Day" in 2023: "Chinese red" is the main color, and the collection of peony, green pine, white crane, pavilions and other traditional Chinese elements, the overall picture is presented as: a thousand miles of rivers and mountains, peony flowers in bloom, green pine and white crane, mountains and rivers stretching, meaning national prosperity, wealth and peace, people's happiness and harmony, and harmonious coexistence with nature. The main visual style is magnificent, showing Chinese aesthetics, aiming at expressing the beautiful expectations of the Chinese people for life and the bright future of the Chinese nation with the splendid scenery and culture of the Chinese land.

"May 19 China Tourism Day" in 2023 Yunnan main venue logo: "May 19 China Tourism Day" in 2023 is the first "China Tourism Day" after the victory of the Party's 20 National Congress, and also the first "China Tourism Day" after the implementation of the "Class B and B Management" policy, which has been widely concerned by the tourism industry. On the basis of the original logo of "China Tourism Day", the Ministry of Culture and Tourism has explored the characteristics of the main venue in Yunnan, and introduced the logo of "Main Venue in Yunnan" for the first time by combining the two Yunnan elements of colorful Yunnan, Ruyi and "elephant". In all the activities and scenes of "May 19 China Tourism Day" in 2023, the logo of "China Tourism Day" and the logo of "Main Venue of Yunnan" will be used simultaneously in the form of double signs.

【 Background knowledge 】

"China Tourism Day" logo and image propaganda slogan

The main creative shape of the Chinese Tourism Day logo comes from the character "travel" of Oracle bone inscriptions and the traditional seal art. The Chinese and English bilingual contrast of "China Tourism Day" in traditional Chinese official script and "China Tourism Day" in Arial style is adopted in the marking font, highlighting the international vision and modern development concept of Chinese tourism.

【背景知识】

“中国旅游日”标志和形象宣传口号

中国旅游日标志的主体创意造型来源于甲骨文的“旅”字及传统的印鉴艺术。标注字体上采用了中国传统隶书的“中国旅游日”及英文Arial体“China Tourism Day”的中英文双语对照，彰显了中国旅游的国际化视野与现代发展理念。

The slogan of "China Tourism Day" is "Love tourism, love life". The slogan is simple and bright, loud and powerful, easy to catch on. It highly summarizes the theme concept of "China Tourism Day" and advocates more Chinese people to go out of their homes, participate in tourism activities extensively, and improve the quality of life.

(Photo source: local cultural and tourism halls (bureaus). Except for the publicity of May 19, the pictures shall not be used for any institutional, personal or commercial purposes.)

Article source: Yunnan Provincial Department of Culture and Tourism